Ww Segment Marketing Manager (San Cugat del Vallés)

Job Summary

This role is responsible for driving the execution of marketing communications strategies within the assigned business area, adhering to established policies, standards, and direction. The role leads the development of insights‑led new product introduction campaigns and ensures alignment with business objectives. Additionally, the role involves overseeing the definition and execution of customer‑facing value propositions, adopting innovative marketing techniques, executing integral marketing strategies, conducting market research, and fostering productive relationships while providing guidance to lower‑level employees.

Responsibilities

• Drives execution of marketing communications strategies leveraging set policies, standards, and direction across the assigned business area.
• Leads development of insights‑led new product introduction campaigns and assets that directly tie into the business goals and objectives, that in turn demonst...