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What If Producer

Underknown Corp

toronto, on, Canada Full-time June 24, 2026

Found Description

This is a creative production role where you will be responsible for adhering to the editorial direction and production requirements for episodes of the What If show. You are responsible for pitching ideas, producing them into videos, deciding how ideas are produced and presented, and monitoring content performance after publishing.

The role requires a deep understanding of YouTube as a medium, including its unique language, audience psychology, and the mechanics of online attention. You must balance the art and science of production, producing content that is informed by data but without sacrificing creative quality.

Day-to-day, you will act as the hub for pre-production, ideation, packaging, production, and post-production tasks. This includes finding irresistible stories, framing them effectively, and ensuring the production team executes quickly at the highest quality. Many of these tasks will be enabled or automated by various AI tools and skills.

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