Web Analytics Manager with CRO Focus

Shape your career as a Fractional Media and Web Analytics Manager in a remote capacity from Toronto, Ontario. This contract role, requiring 20 hours a week, centers on web analytics and client collaboration for optimized marketing outcomes.

You will be responsible for managing reporting dashboards, conducting performance analyses, and implementing strategies for conversion rate optimization. Your role will involve deep data dives to extract insights that drive client reporting and strategy meetings. Familiarity with analytics platforms is essential to meet the project's demands and deliver significant value to clients.

Key Responsibilities:
• Own and manage reporting dashboards using TapClicks
• Conduct GA4 and GTM audits, ensuring effective tracking
• Run A/B tests focusing on user experience improvements
• Analyze data trends to inform client strategy
• Quality check all analytics dashboards and reports

Requirements...