Videographer & Video Editor - ALINA

Most content roles hand you a brief. This one hands you a flywheel and asks you to keep it spinning.

WHAT ALINA IS BUILDING

Alina is a premium clear aligner brand in the Philippines. Patients are professionals, entrepreneurs, and creatives in the top 4% of Philippine households — people who care deeply about how they present themselves and expect the brands they choose to reflect the same standard.

We are not building a social media account. We are building a content-driven flywheel with two specific business outcomes: a real community of people who trust Alina, and a steady stream of qualified patients booking complimentary consultations.

These two objectives are different jobs. Community content, roughly 70% of output, builds the trust, following, and referral network. Conversion content, roughly 30%, drives the qualified prospect to book. Both must run simultaneously, in a deliberate ratio, managed by the same person who holds the camera.