Vice President, Marketing (Winnipeg)

Job Summary

Vice President, Marketing

Department: Marketing & Digital

Reports To: Co‑General Manager

Location: Toronto, Ontario, Canada

Employment Type: Full‑time (Regular)

Working Hours: 37.5 hours per week

Pay Range: $140,000 – $160,000

Responsibilities

• Lead strategic vision and execution of marketing campaigns across the label’s entire roster, from new talent to legacy superstars.
• Oversee development and execution of comprehensive marketing campaigns for all releases, including digital, social, retail, and media.
• Work with artists and managers to define visual identity, voice, and brand positioning.
• Lead and mentor a team of Marketing Managers and digital strategists, fostering a high‑performance culture.
• Manage marketing budgets and allocate resources efficiently.
• Guide teams on leveraging streaming data, social sentiment, and sales metrics to optimize campaign...