Vice President, Marketing & Membership

CAA Atlantic is seeking a commercially minded, strategic, data‑driven leader as the next Vice President, Marketing & Membership.

Overview

Lead membership growth and engagement with focus on acquisition, retention and member value across the full member lifecycle. Shape the future of membership for one of Atlantic Canada’s most trusted brands.

Responsibilities

• Lead organization’s membership growth strategy across the entire member lifecycle.
• Drive measurable outcomes in acquisition, retention, engagement and revenue performance.
• Strengthen brand relevance, trust and market differentiation.
• Build increasingly data‑driven and digitally enabled marketing capabilities.
• Partner cross‑functionally across operations, commercial teams, digital, analytics and leadership.
• Position the organization for continued transformation in a rapidly evolving market.

Qualifications