Vice President - General Manager, Canada

Are you ready to lead the LEGO® Group's Canadian operations? We are seeking a commercially savvy General Manager to oversee the strategic and operational aspects of our Canadian business. This is a unique opportunity to shape the future of the LEGO® Brand in Canada — driving sustainable growth, strengthening customer and consumer engagement, and leading a high‑performing team to success.

Core Responsibilities

• Establish the strategic direction for the Canada business, adapting it into specific sales and marketing strategies and actionable implementation plans.
• Meet local financial targets, including sales, costs, and profits, while enhancing colleague and customer satisfaction.
• Foster profitable growth by cultivating relationships with customers, IP partners, agencies, and key external stakeholders.
• Lead the market in digitalizing the consumer journey and expanding eCommerce.
• Manage the operational aspects of the Canadian bu...