Found Description
Job Summary
We are seeking an experienced UX/UI Designer to lead design strategy and CRO at Tropicfeel, based in Barcelona. The role is full‑time onsite and combines design leadership, conversion‑rate optimisation, and web content & QA management.
Key Responsibilities
- Lead design and optimization of all web touchpoints following Tropicfeel Guidelines, creating user flows, wireframes, and high‑fidelity interfaces.
- Analyse quantitative and qualitative data, conduct weekly performance reviews (CTR, time on page, bounce rate), and drive long‑term design innovation and scalability.
- Own continuous optimisation strategy for key pages (Homepage, Collection, Landing, PDP), monitor conversion metrics, plan and execute A/B and multivariate tests, and report outcomes to cross‑functional teams.
- Collaborate with E‑commerce, Performance, and Brand teams to implement conversion‑focused designs and improve structural layouts.
- Creat...