Turo Lifecycle Marketing Manager Position

Join Turo as a Lifecycle Marketing Manager and enhance customer engagement through innovative strategies! Focus on acquisition and retention via owned channels like email and app.
The Lifecycle Marketing Manager will play a vital role at Turo with 5+ years of experience in CRM marketing. You will design and implement lifecycle strategies while working with creative and data teams to optimize customer journeys. Strong analytical abilities will be key as you report on campaign performance and manage stakeholder communication.
Key Responsibilities:
• Develop lifecycle marketing strategies to drive engagement
• Create customer journey maps and activate campaigns in MoEngage
• Report performance metrics and insights to stakeholders
• Collaborate with creative teams for campaign material delivery
• Manage experiments and build iteration pipelines
Requirements:
• Bachelor's degree in marketing or related field
• Minimum 5 years in CRM or customer engagement
• ...