Job Description
The Trade Marketing Manager defines, consolidates, aligns and executes all trade marketing activities for designated brands across the defined regions but also coordinates loyalty programs. She/he leads is responsible for delivering sales targets and customer satisfaction through close cooperation with customers, sales teams, KAM, and subsidiaries.
Main Accountabilities:
Coordination of trade marketing planning and execution in selected countries in Europe and multiple customer types, including distributors, buying groups (ITG), workshops, and B2B e-commerce partners.Active management of loyalty programs that drive sales growth, customer retention and loyalty.Implementation of an annual marketing plan for individual brands and trade marketing strategy, ensuring effective and timely implementation across all channels.Initiating projects tailored to customer needs and perfectly implementing mar...