Found Description
Role Overview
- Crafts retail environment strategy in line with the category/segment/brand's long to mid-term developmental plan as an input to strategic long range plan discussions with Marketing (Segment/Brand Heads).
- Manages execution and regular review of Distribution Key Performance Indices (Sales, Reach, Availability, Presence, Promotions) agreed between the BU and S&CD.
- Works with Marketing (Segment/Brand Heads), Demand and BU Finance in firming up the category/segment/brand's monthly and annual sales forecast during OB/LE planning/pre-Demand Reviews/Demand Reviews.
- Has end-to-end ownership of Category/Segment Trade Category-in-Channel (TCP), hinged on in-depth category analytics and understanding of the dynamics of the retail industry and encapsulates all BU go-to-market strategies to support achievement of BU Business and Distribution Objectives, from development, implementation up to evaluation.
- Develops and drives c...