Found Description
Trade Marketing and Category Manager (FMCG)
Location: Makati Work Setup: On-site Schedule: Monday to Friday
Job Overview
The Trade Marketing and Category Manager will oversee category strategies, shopper engagement initiatives, and trade marketing programs to support business growth and strengthen retail execution.
Key Responsibilities
- Lead the development of category and channel strategies.
- Create annual trade marketing plans and promotional calendars.
- Manage in-store activation programs and retail execution standards.
- Conduct category reviews and identify business opportunities.
- Analyze trade investments and measure return on marketing activities.
- Develop insights-based recommendations to improve category performance.
- Coordinate with cross-functional teams to ensure program effectiveness.
- Support sales growth through shopper-focused m...
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