Trade Category Manager

In charge of sales strategy development for a set of brands within a related category or categories. The Manager sets the strategic direction that a category/brand will take and plans for category activities for execution by the Customer and Distributor Teams.

Key Responsibilities

• Establish category and channel strategies that will take advantage of identified opportunities pursuant to the attainment of Brand and Sales deliverables.
• Lead the translation and integration of the category and brand equities and strategies with sales operations.
• Lead CATMAN development and execution in the assigned category.
• Lead in the development of promo and merchandising plans for the category.
• Translate marketing plans for new product introductions into sales objectives and targets to achieve sell‑in, volume, distribution, promotion, and merchandising of new SKUs.
• Lead sales forecasting by category, by brand, by SKU.
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