TikTok Shop - Acquisition and Mass Incubation Lead (Vietnam)

SMB (Small & Medium-sized Business) team is dynamic, diverse, and highly collaborative, with many talented members who bring fresh perspectives and creative energy to the work we do. We value openness and give team members the space to take ownership, explore ideas, and create real impact. This environment reflects ByteDance's core value of Inspiring Creativity and offers a meaningful opportunity for candidates who want to grow and build at scale.
SMB plays a critical role in seller acquisition, incubation, and education, forming the foundation for a healthy and scalable ecosystem on TikTok Shop. In this role, you will be responsible for delivering impact on seller growth by empowering them through knowledge transfer, training, and progress tracking, as well as collaborating with various cross functional teams to help improve seller growth. Roles & Responsibilities:
- Merchant Ecosystem Management: Lead the growth of e-commerce video and live-streaming metrics by designing and im...