Targeted Marketing Manager in Toronto

Drive revenue growth as a Targeted Marketing Manager at Scotiabank, focusing on Everyday Banking marketing. Lead campaigns that enhance customer engagement while working onsite in Toronto.
Scotiabank is seeking an experienced Marketing Manager with a strong focus on targeted marketing strategies. In this role, you will plan, develop, and execute marketing programs to achieve strategic objectives. Ideal candidates will have at least 3 years of experience with direct marketing campaigns and driving performance across multiple KPIs.
Key Responsibilities:
• Lead customer-focused culture to strengthen client relationships
• Deploy digital marketing strategies to boost product awareness
• Execute customer-driven marketing programs using agile methodologies
• Analyze consumer sentiment and market conditions continuously
• Coordinate with cross-functional teams for seamless execution
Requirements:
• 3+ years in targeted marketing campaign execution
• Proven track ...