System Analyst (Campaign Management)

We are seeking an experienced Campaign Management System Analyst to lead the analysis, design, and delivery of marketing automation and campaign management solutions within the financial services sector. This role combines business analysis, solution architecture, and technical project delivery expertise to implement scalable, high-quality campaign solutions across modern and legacy platforms while ensuring alignment with enterprise architecture, governance, security, and compliance standards.

Key Responsibilities

• Gather, analyze, and document business requirements, translating them into functional and technical specifications.
• Design end‑to‑end campaign management solutions encompassing data sourcing, customer segmentation, targeting, offer management, campaign execution, fulfilment, and performance measurement.
• Develop scalable solution designs aligned with enterprise architecture, security, risk, and governance standards.
• C...