Subdirección De Comunicación Externa C13

**Responsibilities**:
- Primarily responsible to protect, build and promote Banco Nacional de México's image, brand and reputation to its stakeholders through effective media strategy/execution.
- Develop and implement external communication strategies, considering national, international and local media, for launches, announcements and presentations by the bank and its directors, based on the institution's objectives, current analysis and the media agenda.
- Develop communication strategies and positioning of corporate messages on social networks.
- Drive Media coverage for Banco Nacional de México.
- Pursue Creative Editorial Executions.
- Design plans for the prevention and management of critical situations that protect the reputation of the bank and its brand, as well as its products and services.
- Maintain a close relationship with the different areas of the institution, to detect communication opportunities or critical issues.
- Plan with the b...