Strategic Loyalty Program Manager at MEC

Oversee the strategic direction of MEC's Member Rewards program as a Strategic Loyalty Program Manager based in Vancouver. Innovate and transform member experiences through data-driven initiatives.
As a Strategic Loyalty Program Manager, you will innovate member engagement tactics and lead comprehensive loyalty strategies. Leveraging data and insights, you will enhance the customer lifecycle management process within MEC. Your role will significantly impact how MEC connects with its vibrant outdoor community by delivering exceptional value through strategic initiatives.
Key Responsibilities:
• Lead the charge for member journey mapping
• Collaborate on CRM strategies with lifecycle marketing
• Analyze member data for behavioral insights
• Develop and roll out omni-channel loyalty campaigns
• Present insights and recommendations to stakeholders
Requirements:
• Bachelor's degree in a related field
• Minimum 5 years of experience in loyalty marketing
• Pro...