Strategic CRM Director at Sur La Table (Winnipeg)

Shape the future of customer engagement as Sur La Table’s Strategic CRM Director. Focus on lifecycle management through innovative email and SMS strategies, enhancing loyalty and customer relationships.
Reporting to the CMO, you'll be responsible for leading the CRM initiatives that drive growth and customer retention. Your role will encompass building automation architectures, implementing strategic reporting systems, and refining the loyalty program for deeper customer connections. This position is integral to influencing key marketing decisions through comprehensive insights and data.
Key ResponsibilitiesOversee email and SMS engagement strategies
Implement responsive automation and lifecycle campaigns
Report on key customer metrics and health
Innovate loyalty program structure and perks
Collaborate with leadership for strategic marketing direction
Requirements8+ years in CRM lifecycle management
Strong understanding of omni-channel strategies
Proficiency ...