Sr. Spclst, Marketing Comms/Channels

Omnichannel Marketing Strategy Manager In an environment defined by constant digital evolution, we are redefining the boundaries of customer experience. This role leads and shapes the omnichannel strategy for the assigned Business Unit / Brand, transforming product-focused brands into customer‑centric experiences that drive engagement, strengthen relationships and support sustainable growth.

Key Responsibilities

Lead the development and execution of the omnichannel strategy for the assigned Business Unit / Brand.

Drive the shift from traditional product‑focused marketing toward customer‑centric experiences that deliver measurable engagement and brand growth.

Align marketing strategies with business objectives to create meaningful value for customers while supporting overall business performance.

Partner closely with Omnichannel Experience, Orchestration, and CRM teams to design, refine, and execute best‑in‑class customer journeys.

O...