Found Description
Overview
About the Role: The Sr. Analyst will analyze site performance across a wide array of client sites, dissecting differences in paid and earned traffic from media, search, social, email and other sources. They will support the Associate Director in developing actionable reporting that supports decision making and drives recommended actions. The analyst will work with a team to automate reporting, develop insights, and identify opportunities to optimize future marketing efforts. Exposure to a variety of data‑driven analyses across media, site, email and social will be accompanied by use of Business Intelligence tools such as Power BI to visualise performance.
Responsibilities
- Investigate insights to explain causality of site performance and recommend experience optimizations
- Plan, design, and maintain cutting‑edge visualizations that meet client needs
- Collaborate with clients and agency teams to analyze cross‑channel camp...