Found Description
Responsibilities
- Deliver measurement and applicable insights for paid media campaigns for EA's Lifestyle titles, like The SIMS and Skate.
- Develop media measurement frameworks that align planning goals with measurable and optimizable indicators.
- Design learning agendas and test frameworks grounded in clear, strategic hypotheses.
- Analyze performance data, brand lift studies, and campaign reports to extract meaningful insights.
- Translate media performance into business context with impactful recommendations for marketing partners.
- Collaborate with media planning teams and marketing analytics to inform projects through data‑driven insights.
- Partner across the Fan Intelligence team to integrate paid media insights into broader campaign narratives.
- Champion improvement in how we measure the effectiveness of our paid media campaigns against results.
Qualifications
- Indust...