Found Description
About This Job
Operates as a strategic analytics partner to US-based marketing leadership, not just an execution resource. Owns the analytics roadmap for a major program area, builds scalable measurement frameworks, and is trusted to bring forward recommendations — not just answer questions. This role should reduce, not create, dependency on any single analyst by building systems and mentoring the team below them.
Key Responsibilities
- Design and own scalable measurement frameworks (attribution, marketing efficiency, funnel/conversion analysis) across multiple channels or business segments
- Lead advanced analysis: multi-touch attribution, marketing mix considerations, cohort/lifecycle analysis, scenario/pro forma modeling
- Partner directly with senior marketing stakeholders (Director/VP level) to shape what gets measured and why — informing strategy, not just reporting on it after the fact
- Build and maintain the team's ...