Found Description
**Role: Senior Manager Marketing Investment Optimization – Investment and Media Analytics**
**MIO OVERVIEW**
The Marketing Investment Optimization (MIO) vertical at Amgen is responsible for enabling data‑driven, decision‑grade marketing investment decisions across brands, channels, and portfolios.
MIO brings together Investment Analytics (IA), Media Analytics (MA), and Marketing Science Operations (MSO) to measure effectiveness, quantify incrementality, and optimize marketing investments.
MIO focuses on marketing mix modelling (MMx), Experimentation and Causal Measurement, Optimization, Media and Campaign analytics, Scenario Planning, ensuring that marketing dollars are allocated to maximize business impact. The team partners closely with Brand Marketing, GCC/Agencies, CD&A, and MSO to translate complex analytics into actionable investment decisions.
**HOW MIGHT YOU DEFY IMAGINATION?**
If you feel like you’re part of something bigge...
**MIO OVERVIEW**
The Marketing Investment Optimization (MIO) vertical at Amgen is responsible for enabling data‑driven, decision‑grade marketing investment decisions across brands, channels, and portfolios.
MIO brings together Investment Analytics (IA), Media Analytics (MA), and Marketing Science Operations (MSO) to measure effectiveness, quantify incrementality, and optimize marketing investments.
MIO focuses on marketing mix modelling (MMx), Experimentation and Causal Measurement, Optimization, Media and Campaign analytics, Scenario Planning, ensuring that marketing dollars are allocated to maximize business impact. The team partners closely with Brand Marketing, GCC/Agencies, CD&A, and MSO to translate complex analytics into actionable investment decisions.
**HOW MIGHT YOU DEFY IMAGINATION?**
If you feel like you’re part of something bigge...
Ready to Apply?
Submit your application for Sr Manager – Media & Investment Analytics at Amgen
Apply Now