Sr. Integrated Media and Performance Strategist

Responsibilities

• Lead innovation roadmaps with agencies (e.g., AI/LLM visibility).
• Co-develop annual and long-term integrated media strategies aligned with business goals.
• Challenge agencies to drive innovation, test & learn initiatives, and clear KPIs.
• Collaborate with agencies and cross‑functional teams (Brand, eCommerce, Region) to improve media execution and performance.
• Manage website maintenance, content, quality control, and MarTech/AdTech integrations; partner with GBU on UI/UX enhancements.
• Lead Jira requests from Global and Regional teams.
• Execute the annual SEO/SEM strategy.
• Manage PIM & DAM assets.
• Develop and execute targeted media campaigns aligned with media guidelines; ensure CDF readiness.
• Track media budgets and spending in partnership with agencies, Finance, and the Media Manager.
• Optimize campaigns ...