Sr. executive – biddable media

DEPARTMENT: Digital
PRIMARY LOCATION: Mumbai
KEY RESPONSIBILITIES:
Plan, execute, and optimize Google Ads campaigns across Search, You Tube, UAC, and Performance Max (p Max).
Manage end-to-end biddable media execution including campaign setup, optimization, reporting, and performance tracking.
Ensure delivery of agreed campaign KPIs such as CPA, ROAS, CTR, conversions, and reach, in line with or exceeding industry benchmarks.
Identify growth opportunities, audience insights, and optimization levers to improve campaign performance.
Work closely with internal stakeholders to ensure seamless execution and performance alignment across accounts.
Maintain strict oversight on campaign budgets, spends, timelines, and ROI.
Follow all internal processes related to approvals, documentation, and budget governance as per audit guidelines.
Conduct post-campaign analysis and share actionable insights and recommendations.
Support planning and execution of new campaigns...