Develop understanding of products, Customer base, Product key highlights and USPs/ promotion points.
Market Analysis, devise market strategies for the Company / verticals/ segments to be focused upon.
Improve visibility to establish Kirloskar Chillers within the verticals focused upon - HVAC consultants, various Industry sectors, Institutional customers, etc.
Establish & maintain relationships with consultants, architects, contractors, potential and existing customers, incorporation of specification by working with consultants.
Approval of make, vendor registration process
Promotional Activity: Advertising, EDMs, Product Bulletins, product presentations, Seminars, exhibitions and other events, installation references and testimonials, etc.
MARCOM - designing, creation and updating of creatives, collaterals, promotional brochures, catalogues, website,...
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