Sr Data Analyst (Retention Focus) (Rosario)

What You'll Do

• Analyze & Uncover Insights
  • Conduct deep‑drive analyses on retention, repeat rate, churn, cohorts, LTV, and lifecycle KPIs
  • Analyze customer behavior across the funnel (first purchase? repeat? loyal customer)
  • Perform exploratory data analysis (EDA) to answer ad-hoc retention and lifecycle questions
  • Identify drivers of churn and loyalty, delivering root‑cause analysis with actionable recommendations
• Model & Predict
  • Build and maintain cohort‑based and predictive models (churn prediction, LTV forecasting)
  • Design and analyze A/B tests and lifecycle experiments (email, SMS, loyalty, offers, timing)
  • Support incrementality measurement for retention initiatives and CRM campaigns
  • Apply regression and time‑series models to forecast retention and repeat revenue trends
• Automate & Scale
  • Create Python/SQL scripts to automate rec...