Found Description
We're looking for a Senior Content Strategist who will lead the ideation, planning, and execution of high-volume, social-first content across key FMCG brands (Beauty & Well-being). This role is responsible for ensuring our content is not just on-brand, but platform-native, culturally relevant, and built to perform across TikTok, Instagram Reels, and other social platforms.
You will own the day-to-day content thinking behind:
- Predictive Content (planned calendar content)
- Event Content (campaign moments, launches, key cultural events)
Key Responsibilities
- Lead the ideation and development of predictive, reactive, and event-driven content across key brands
- Build strong monthly and weekly content frameworks that align with brand objectives and platform behavior
- Translate briefs into content territories, hooks, narratives, and executable social-first ideas
- Ensure content is:
- Platform...