Found Description
Job Description
:What will you work on?As the Senior Brand Manager for Sales Strategy Planning, you will act as the commercial owner for assigned brands and categories within the US market. You will be responsible for translating global brand strategy into a cohesive go-to-market (GTM) plan that delivers strong retail execution and business performance. This role owns the US PL for the portfolio, drives strategic decision-making, and ensures alignment across Global Business Teams, US Marketing, and Customer Planning teams.
How will you create impact?
Lead the development and localization of brand and category strategies for the US market.
Define portfolio architecture, product prioritization, and assortment strategy across all channels.
Own and lead the US go-to-market (GTM) strategy, ensuring alignment with commercial milestones and retailer line reviews.
Develop brand playbooks, sales...