Specialist, Growth Conversion

Role Overview

As a Growth Operations Specialist, you will own the technical administration and integration ecosystem of HubSpot for the Growth Team — ensuring the platform and its connected tools operate reliably, with clean data and workflows aligned to business goals. You will drive pipeline growth by optimizing lead generation and conversion processes that result in more booked calls and a healthier sales pipeline overall. Beyond platform ownership, you will support lifecycle campaigns and continuously improve CRM architecture efficiency to ensure every stage of the customer journey is set up for measurable impact.

Duties & Responsibilities

CRM Strategy Development and Execution

• Develop and execute a comprehensive CRM strategy using HubSpot, aligned with revenue goals and business objectives.
• Identify key CRM metrics and benchmarks to track performance and measure the impact of optimization efforts on revenue generation.