Found Description
Role: Social Media Manager Experience: 6 Years Reporting To: Head of Marketing Role Overview We are looking for a Social Media Manager to own brand storytelling, content strategy, and engagement for a fast-scaling jewellery brand building a new category in India. Key Responsibilities Own end-to-end social media strategy (Instagram-first) Drive brand storytelling category education (demi-fine, 9kt gold etc.) Plan monthly content calendar aligned to business goals Lead reel-first content strategy Work with creative team for high-performing content production Identify trends and convert them into brand-relevant content Drive engagement and community growth Collaborate with performance team for ad-friendly creatives Manage launch campaigns, offers, and storytelling moments Work with influencers and UGC content Ensure consistent brand tone and visual language KPIs Engagement rate Organic reach growth Follower growth quality Saves & shares (content depth metrics) Content performance vs benc...