Social Media Manager

Role Overview

Social Media Manager – Dubai, UAE. Permanent, Full‑time. Responsible for owning and growing Circles’ brand presence across all key social channels in the UAE, translating strategy into high‑performing content and community engagement that drives business outcomes.

Responsibilities

Strategy & Channel Ownership

• Develop and own the overall social media strategy across Instagram, TikTok, LinkedIn, X (Twitter), YouTube Shorts, and Snapchat.
• Define channel‑specific content approaches, posting cadences, and tone that reflect UAE audience behaviour.
• Set clear goals, KPIs, and track performance.

Content Creation & Calendar Management

• Plan and manage a monthly content calendar balancing brand, campaign, and reactive content.
• Brief and collaborate with creative, production, and agency partners.
• Produce high‑quality, platform‑native content (Reels, Shorts, Stories, carousels) ...