Social Media Audience Development

The Role
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We are looking for a Social Search Optimization (SSO) and organic growth expert. Your mission will be to lead our Discoverability strategy, ensuring our content becomes the top-tier answer to user queries across social platforms. The primary focus of this role is maximizing reach and acquiring new qualified followers on every platform, turning recommendation algorithms into consistent growth engines.
What You´ll Do
- Audience Growth & Acquisition: Design and execute strategies specifically aimed at new follower acquisition and organic reach expansion across all channels.
- Social Search & Discoverability: Optimize content structure, formats, and metadata to maximize visibility on TikTok Search, Instagram Explore, YouTube Search, and LinkedIn.
- Multi-platform Adaptation: Lead the content adaptation framework to ensure...