Found Description
Key Responsibilities
Point of Sale Material (POSM) Content and Strategic Direction
- Translate shopper strategies and brand briefs into clear, shopper-first creative and technical briefs for POSM, shelf graphics, gondola and end cap concepts, and secondary visibility solutions.
- Set the message hierarchy and communication strategy for all shopper-facing materials and ensure the right message reaches the shopper at the right moment in their purchase journey.
- Manage creative and production agency partners from brief to final artwork delivery, including concept development, revisions, regulatory pre-check, and final approval.
- Develop tiered POSM suites and shopper communications framework across retail environments, ensuring materials are fit for purpose at every store size and display type.
- Maintain an asset library of approved POSM artwork, specs, and standard execution guides for reuse and version control across campa...