Found Description
Shopper Marketing and Category Lead (FMCG)
Location: Makati
Work Setup: On-site
Schedule: Monday to Friday
Job Overview
We are looking for a Shopper Marketing and Category Lead who can drive shopper‑centric strategies, strengthen retail execution, and enhance category performance across key channels.
Key Responsibilities
- Develop shopper marketing strategies that align with brand and business objectives.
- Convert consumer and shopper insights into actionable retail programs.
- Lead trade promotions, activations, and in‑store marketing initiatives.
- Collaborate with Sales teams to improve category performance and execution.
- Analyze shopper behavior and channel dynamics to identify growth opportunities.
- Track and evaluate trade marketing effectiveness.
- Develop category presentations and shopper‑focused selling stories.
- Drive co...
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