Found Description
About The Role
The Senior Specialist, Marketing drives the planning and execution of integrated marketing campaigns that connect customer insights with measurable business outcomes across DKSH's portfolio. This role plays a key part in advancing brand visibility, accelerating sales pipeline growth, and ensuring alignment across multiple channels, brands, and stakeholder groups.
What You Will Deliver- Support the planning and budgeting of integrated marketing campaigns to ensure strategic alignment and effective resource allocation
- Leverage customer and market insights to define priority segments, sharpen targeting and messaging, and validate campaign direction against business and pipeline needs
- Lead end‑to‑end execution of campaigns across multiple formats including webinars, seminars, workshops, exhibitions, Electronic Direct Mail (EDM), and social media, ensuring alignment with business objectives with minimal supervision