Senior Specialist, ECommerce

Overview

Join our ECommerce team as Senior Specialist!

Responsibilities

• Lead activation and optimization across Amazon Ads (Search & DSP), Walmart Connect, Instacart Ads, Criteo, Uber Ads, DoorDash Ads, and Loblaws (MediaAisle).
• Own end‑to‑end campaign governance: creative requirements and QA, tracking/tagging (where applicable), flighting, budget allocations, pacing, keyword/bid/audience optimization, and ongoing brand safety + compliance checks.
• Establish clear performance guardrails (KPIs, learning agenda, optimization cadence) and ensure timely escalation of risks (inventory/OOS, pricing gaps, creative fatigue, tracking/reporting issues).

• Translate client briefs into channel strategy and full‑funnel plans: audience frameworks, targeting approach, measurement plan, and a structured testing roadmap (A/B tests, incrementalit...