Found Description
Conversion / Cross-Sell
This role identifies new marketing opportunities and works with supporting teams in scoping and implementing each opportunity. The Retention Specialist executes briefs, projects and initiatives that support the cross-sell and conversion strategy. The planning of these projects is managed in conjunction with the relevant stakeholders. They monitor and evaluate the success of every project, and recycle learnings as required.
Goal
The goal is to execute player journeys that improve and deliver optimal retention rates of the organisation’s products. The Retention Specialist is fully responsible to execute, analyse and act on learnings & business requirements. Maximising return on investment and retention rates.
Implementation
Implementation of initiatives to move players across platform or product where required, to ensure optimal player experience, and limit loss of revenue.
Project Management
Th...