Found Description
Responsibilities
- Develop and own the integrated marketing plan for the Cybersecurity Professional Services and PWN portfolios, iterating and optimizing throughout the year based on performance data and market feedback
- Analyze funnel activity, track key deals, and monitor year-to-date performance metrics to inform strategic adjustments and maximize ROI
- Collaborate with Product, Sales, Partner Alliance, Events, Digital Marketing, Base Management, and Sales Activation teams to develop compelling value propositions, product positioning, and messaging that resonate with Enterprise and Public sector buyers
- Drive content strategy and creation across multiple channels including social copy, one-pagers, pitch decks, testimonials, battlecards, and Highspot content to equip sales teams with tools and materials that accelerate deals
- Manage a marketing budget and Marketing Development Funds (MDF) with vendors, ensuring resources are stra...