Senior Product Marketing Manager

Job Purpose:

• As a Senior Product Marketing Manager, you will play a pivotal role in defining and executing  the marketing strategy for live games, from feature launches and seasonal beats to long-term brand building and growth initiatives.

• In close partnership with local development teams, global marketing stakeholders, and external partners, you will shape clear product positioning and deliver high-impact go-to-market plans that fuel acquisition, engagement, and sustainable performance.

Principal Accountabilities:

Go-to-market Strategy

• Define target audiences, positioning, and competitive differentiation through market research, benchmarking, and consumer insights.

• Drive the brand vision for assigned title, and ensure consistency across all touchpoints.

• Partner with Production teams throughout development to ...