Senior Performance Optimization Manager (Bogotá)

Execute and optimize social campaigns across various platforms, such as Meta, LinkedIn, TikTok, and more with a focus on achieving media or performance KPIs.

Responsibilities

• Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods, and ad creatives.
• Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.
• Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.
• Conduct A/B tests to improve ad performance, generate insights, and refine targeting and creative strategies.
• Build and update dashboards to provide real-time visibility into campaign performance and key metrics.
• Act as a mentor and curator for junior and middle specialists, providing guidance, support, and sharing best practices to enhance their ski...