Senior Officer - Customer Insights & Personalisation

Main Objective of Role

To transform modeled customer data into clear actionable insights that enhance customer experience informed business decisions and support personalization initiatives.

Key Responsibilities

• Analyses customer behavior lifecycle trends digital interactions and transaction patterns to generate actionable insights that support customer engagement and business performance.
• Builds and maintains dashboards scorecards and reports to track customer KPIs e.g. engagement retention NPS and loyalty metrics.
• Develops and refines customer segments and personas using behavioral demographic and value based attributes.
• Provides insights from customer KPI driven insights to enhance segmentation offers and channel effectiveness.
• Supports the design execution and analysis of experiments across marketing and digital channels from customer Lense.
• Provides recommendations to communicate with customers at dif...