Senior Marketing Specialist – Vertical Strategy & Market Intelligence

We are seeking a strategic and commercially minded Senior Specialist to drive vertical strategy, market intelligence, and profitable growth across Canada. This role sits at the intersection of analytics, strategy, and commercial decision‑making — playing a key part in identifying where we grow and how we grow profitably .

What You’ll Do

• Lead industry vertical and international lane analysis to identify, size, and prioritize growth opportunities and emerging market trends.
• Conduct market sizing , share‑of‑wallet , and attainable share assessments to quantify opportunity and support strategic planning
• Quantify and prioritize international growth opportunities through corridor‑level analysis, including trade flows, customer demand, and service feasibility.
• Develop insights into customer shipping behaviour , demand patterns, and market dynamics to inform targeted internat...