Senior Marketing Manager

Duties:

Driving Marketing Performance:

Act as the primary link between the Digital and Creative teams, translating performance metrics and data insights into clear, actionable direction for content and creative development.
Develop a deep, working understanding of marketing performance metrics across all channels (paid, social, email, web and content) and use this to guide where and how creative output should evolve.
Turn performance learnings into practical creative briefs and content actions, ensuring the Creative team has clear, insight-led direction on what to produce, refine or test.
Identify the creative and content levers that drive better results; from messaging and format to channel-specific optimisation and prioritise these for the team.
Safeguard brand integrity throughout, ensuring that performance-led decisions never compromise brand voice, quality, consistency or long-term equity.
Establi...