Senior Marketing Manager

Role Purpose

You’ll take ownership of how customers interact with the brand across digital touchpoints, ensuring every journey is seamless, engaging, and results‑driven.

Key Responsibilities

• Design and optimise end‑to‑end customer journeys across email, mobile, app, and web.
• Deliver tailored experiences based on customer behaviour and data.
• Lead the marketing onboarding of clients onto a new platform and app ecosystem.
• Ensure data, communications, and journeys are correctly set up and aligned.
• Translate strategic direction into actionable marketing plans.
• Deliver multi‑channel campaigns across lifecycle and engagement programmes.
• Run A/B testing and continuous optimisation initiatives.
• Analyse campaign performance and identify opportunities to improve engagement and conversion.
• Work closely with product, tech, and operations teams.
• Align marketing execution ...