Senior Marketing Manager - iGaming/Crypto

You will own paid acquisition and organic growth for our India-facing crypto exchange. From Google UAC and Meta campaigns to SEO, referral programs, and ASO, you will build the funnel that converts India's next wave of crypto investors into verified, trading users. You understand how crypto ad policies work — and how to reach high-intent audiences within them. Key Responsibilities •    Plan, execute, and optimize paid campaigns across Google, Meta, YouTube, and programmatic •    Own SEO strategy — keyword research, content briefs, backlink building for India crypto queries •    Manage App Store Optimization (ASO) for iOS and Android exchange apps •    Build and scale referral and loyalty programs to drive organic user growth •    Set up and maintain conversion tracking, attribution models, and cohort analysis •    Manage daily and monthly ad budgets with strict CAC and ROAS targets •    A/B test creatives, landing pages, and onboarding flows continuously •    Collaborate with the Conte...