Found Description
Maple is seeking a Senior Marketing Insights Manager to refine marketing performance measurement. This hybrid role focuses on actionable insights to enhance marketing strategies and drive growth.
In this senior role, you will lead Maple’s marketing measurement strategy, transforming complex data into clear insights. Your expertise will optimize omnichannel performance and inform investment decisions, directly influencing business growth. Collaboration with cross-functional teams and establishing robust measurement frameworks is key to success.
Key Responsibilities:
• Design and implement marketing measurement systems for comprehensive performance evaluation
• Lead advanced media measurement for optimizing channel contributions
• Develop dashboards and KPIs to guide decision-making across departments
• Translate technical insights into actionable narratives for stakeholders
• Automate data collection systems and frameworks for scal...
In this senior role, you will lead Maple’s marketing measurement strategy, transforming complex data into clear insights. Your expertise will optimize omnichannel performance and inform investment decisions, directly influencing business growth. Collaboration with cross-functional teams and establishing robust measurement frameworks is key to success.
Key Responsibilities:
• Design and implement marketing measurement systems for comprehensive performance evaluation
• Lead advanced media measurement for optimizing channel contributions
• Develop dashboards and KPIs to guide decision-making across departments
• Translate technical insights into actionable narratives for stakeholders
• Automate data collection systems and frameworks for scal...
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