Found Description
Responsibilities
- Responsible for planning and driving direction, execution for the local marketing function including ATL advertising, BTL promotions, media plan, social media and influencer marketing.
- Work with external agency on the creation and development of various branding and promotional assets, from print to stores, to web.
- Work with regional team on POSM, video and product assets for local execution.
- Work closely with Sales team to support local activities, roadshow & in store activities.
- Manage budget and track KPI, ROI against marketing campaigns / spending.
- Ensure and track retail display excellence.
- Respond to customers queries and comments on social media, marketing email and any other channels.
- Support entire product line life cycle from strategic planning to tactical activities.
- Conduct monthly market visits to monitor competitor activities, share best practices and recommen...
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