Found Description
Join Homebase as a Senior Marketing Analyst, where you'll refine our acquisition strategies through in-depth analytics and targeted measurement initiatives. Your skills in data-driven decision-making will be key to our success.
In this senior role, you’ll own several critical areas within marketing analytics, including attributed modeling and web conversion analysis. You will collaborate with teams across Marketing, Growth, and Engineering to build effective marketing measurement frameworks and tools. Your insights will shape where we allocate resources and how we engage customers.
Key Responsibilities:
• Design and execute experiments to measure paid media effectiveness
• Implement and maintain attribution models for marketing spend
• Drive web funnel analysis and conversion optimization strategies
• Own organic measurement frameworks and prioritize initiatives
• Create self-serve analytics dashboards for stakeholders
Requirements:
• 5-8 years of relevant ma...
In this senior role, you’ll own several critical areas within marketing analytics, including attributed modeling and web conversion analysis. You will collaborate with teams across Marketing, Growth, and Engineering to build effective marketing measurement frameworks and tools. Your insights will shape where we allocate resources and how we engage customers.
Key Responsibilities:
• Design and execute experiments to measure paid media effectiveness
• Implement and maintain attribution models for marketing spend
• Drive web funnel analysis and conversion optimization strategies
• Own organic measurement frameworks and prioritize initiatives
• Create self-serve analytics dashboards for stakeholders
Requirements:
• 5-8 years of relevant ma...